Managed Accounts

Managed Accounts

Funds under advice (FUA) increased by 23% in the year to end December 2021
Model Portfolios Australia

Model Portfolios

50% of the fastest growing platforms are managed accounts or offer model portfolios.
Financial adviser platform usage

Financial adviser usage

The average adviser uses six different investment platforms

Leading analysis of Australia's platform and managed account providers among financial advisers and investors.

Rainmaker assesses the Australian platform and managed accounts market, investigating the platforms that are being used by financial advisers as well as analysing the capital flows across these administration tools.

As part of the platforms market, Rainmaker assesses wraps, portfolio services, separately managed accounts (SMAs), managed discretionary accounts (MDAs), Investor Directed Portfolio Services (IDPS), master trusts, Exchange Traded Products (ETPs) and more.

Rainmaker's research identifies changes and trends in the platform market and their impacts on financial advisers, AFSLs, superannuation funds and investment managers.

Exploring platforms and managed accounts
RainmakerLive Wholesale


RainmakerLive has a wealth of competitive intelligence on the platforms industry. Identify platform update among advisers, funds under management in managed accounts, ETPs, master trusts and more, explore the account, product and contact level details of platform providers.
Rainmaker Research Reports

Research Reports

The Wholesale Advantage Report has provided key platform insights since 2002. The report explores market share amongst advisers, asset consultants and investment managers as well as funds under advice across platforms. The report is complemented by the Financial Adviser Report.
Data Solutions

Data Solutions

Platform insights can be provided directly to you through Rainmaker's data feeds and solutions. Investment managers can access platform sales reports by flows and FUA across practices, AFSLs, adviser groups, asset classes and more.
Get connected with leading insights into platforms and managed accounts
Contact our Business Development team to arrange a demonstration of our suite of database, reporting and search capabilities about platforms and managed accounts.
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