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Life insurance risk premiums inflows were $23.6 billion over the year to June 2025.
Inflows into this market increased by 1.9% year on year to 30 June 2025, while sales declined 2.8%
Life insurance purchased through superannuation can be as low as half the price of buying it directly.
Rainmaker Information delivers deep competitive intelligence across Australia’s life insurance market, spanning direct, group, and advised channels.
Track product-level performance, market share, inflows and outflows, premium payments, and discontinuance trends.
Insurers can also gain access to granular insights across risk products—including term life, TPD, trauma, income protection, and business expense insurance—supported by detailed statistics and company-level files.
With coverage of distribution channels, consumer segmentation, and state-level splits, insurers can benchmark their performance, refine strategy, and better understand the dynamics shaping Australia’s insurance landscape.
The PFL Life Insurance Report offers quarterly insights on group, direct, and advised markets, while the Super Benchmarking Report annually covers claims, premiums, and league tables for death, TPD, and income protection.
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Long-term datasets and comparison tools covering inflows, premiums, market share and more across all major competitors in Australia’s life insurance market.
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The Rainmaker MarketPro Institutional terminal empowers insurers in their prospecting for group insurance opportunities, while providing access to market research and contact datasets of decision makers.
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Leading life insurers and insurance products are awarded through Money’s annual Life Insurance Awards and Best of the Best Awards programs.
Learn MoreContact our Business Development team to receive further details of Rainmaker Information's products and services about the insurance industry.
