A comprehensive view of Australia’s life insurance market, covering premium rate and product comparisons, market movements, growth opportunities, forecasts and risk benchmarking.

Who is the data for:

The PFL Life Insurance package is designed for insurers, investment managers and investment bond providers, supporting organisations with product and market analysis to inform strategic decisions.

Key users include executives and insurance teams across strategy, product, pricing, actuarial, finance and marketing. The market data is also useful for financial advice firms, brokers, consultants and government departments reviewing market and product intelligence.

Contents of the PFL Life Insurance package:

Life market statistics

Analysis of the entire life insurance market, including industry performance, total inflows and sales, premium trends, latest quarterly results, and funds under management.

Risk market statistics

This report focuses on the risk market, providing detailed breakdowns of sales and inforce premiums, offering industry analysis, competitive dynamics, and emerging opportunities.

Group risk statistics

The report provides detailed group risk statistics and an analysis of leading insurance providers, highlighting market share, performance trends, and competitive positioning.

Direct life insurance report  

In-depth analysis of Australia’s life insurance market, covering market trends and changes, distribution channels, forecasting, insurance provider profiles, advised and direct premium comparisons, premium comparisons and product benchmarking.

Direct risk comparator

The direct risk comparator includes life, income protection, and funeral modules for streamlined peer-analysis.

Advised risk benchmarking report

The report benchmarks life insurance products sold through financial adviser channels, including death, TPD, trauma and IP benefits. The benchmarking factors include financial strength, market performance, adviser service quality, product features, and premium ranks.

Direct risk benchmarking report

The report benchmarks life insurance products sold directly to consumers across death, TPD, trauma, income protection and funeral benefits. The benchmarking factors include financial strength, market performance, online experience, product features, and premium ranks.

Annual life insurance inflows & sales
Learn more about the PFL Life Insurance report

Contact our business development team to view a sample of the report highlights or to add the report to your Rainmaker MarketPro subscription.